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I’m going to take a pause from the series I’ve been going through to share a real time thought.

Leadership requires redundancy. I’ve said this over and over, and I’ll keep saying it. Here are three reasons why:

  1. Vision requires reminding. Everyone in an organization needs to be reminded why they do what they do. Otherwise, the work overcomes the goal. Put another way, if vision is not clearly repeated, the work becomes the goal. Answering the three questions is not the goal–leadership is the goal, but if we don’t clearly repeat the vision, the questions in and of themselves (or any framework to teach leadership) are not enough to maintain momentum.
  2. People forget. I cannot tell you how many times I’ve been working on something only to be reminded of why I started in the first place. My memory is terrible, so I cannot expect everyone around me to remember something the first time I say it. You can’t either.
  3. A clear goal provides energy. The middle of any sports season is usually the most difficult. The excitement of the new season has worn off, and the prospect of the momentum of post-season play has yet to ramp up significantly. The same is true of your leadership. Eventually the newness of what you’re doing is going to wear off, and you’re going to find yourself just far enough away from the goal you’re working towards that you’re ready to quit. But reminding yourself of a clear goal can help you push through. And reminding those you lead of that goal will do the same.

So, look around you. What do you need to say again? What do you feel has been said enough? Say it again, and again. The results will speak loud and clear.


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